I've staring at these bottles for a while. This is the design for the new 16oz Coca-Cola bottles. I hated this when I first saw it, but it's really grown on me. This probably isn't how it went, but I'd like to image a board meeting to decide on how to adjust the logo for the smaller bottle and someone has the guts to say "Why don't we just cut it off?"
Leaving that behind, I think it's a great idea for getting across the message that you're buying a little less of the same great product.
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